Liquid Foundation

How to Pick Your Foundation Shade

Struggling to find your shade? Us too! We know it can be tricky doing this online, and we're here to help!

Step 1: Pick a spot to look at your skin filled with natural light

Step 2: Identify your undertone by answering these 3 questions:

• COOL - Veins will appear purple or dark blue
• NEUTRAL - Veins will appear blue-green
• OLIVE - Veins will appear blue-green
• WARM - Veins will appear green or olive

2. What jewelry are you drawn to, or naturally look best in?

• COOL - Look best in silver, platinum, or rose gold
• NEUTRAL - Look great in all jewelry
• OLIVE - Look best in gold
• WARM - Look best in gold

3. How does your skin react to sun exposure?

• COOL - Turns red or burns easily
• NEUTRAL – Skin tans, but can also become red
• OLIVE - Tans easily, but can also become red
• WARM - Tans easily

Still unsure?

In natural light, take a picture of yourself wearing a pure white piece of clothing. What color in your skin is most apparent?

If your skin looks pink or rosy by comparison, you're cool toned.

If your face looks more yellow, your undertone is warm. If you feel you look better in off-white or creamy hues rather than stark white, that's another telltale sign of a warm undertone.

If you can wear both stark white and off-white without feeling like you look washed out, you probably have a neutral undertone.

Olive undertone will also look good in both colors but will see more green in their skin when wearing the stark white.

Step 3: Defining your overtone:

Your overtone is where your skin sits on the spectrum of fair to deep. Here are some guidelines for how different skin undertones typically fall in this range:

• COOL - Typically light to fair skin tone
• NEUTRAL - Typically fair to deep skin tone
• OLIVE - Typically light to medium skin tone
• WARM - Typically light to deep skin tone

EXPERT TIP: If you feel between two shades, it’s best to go with a shade that’s too warm rather than too light.

Step 4: Select the type of coverage you would like:

• Full Coverage - Liquid Foundation
• Medium to Full Coverage - Pressed Powder Foundation
• Medium to Light Coverage - Beauty Balms
• Light Coverage - Sheer Tint Mineral Foundation